Consumer Trends in the Dairy Market in China, 2011

NEW YORK, Jan. 19, 2012  /PRNewswire/ --  Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Dairy Market in China, 2011

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This report provides the results for the Dairy market in China from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Marketers in the Dairy market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market in China they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.

• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.

• Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

• Detailed category coverage is provided, covering Butter & Spreadable Fats market, Cheese market, Cream market, Milk market, Puddings/desserts market, and Yogurt market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

• Detailed brand and private label category shares for 2011 for each product category

• Unique retailer choice and switching data at the product category level for 2011

1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Dairy Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Butter & Spreadable Fats2.2.2 Cheese2.2.3 Cream2.2.4 Eggs2.2.5 Milk2.2.6 Puddings/desserts2.2.7 Yoghurt2.3 Behavioral Trends and Market Value2.3.1 Butter & Spreadable Fats2.3.2 Cheese2.3.3 Cream2.3.4 Milk2.3.5 Puddings/desserts2.3.6 Yoghurt3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Butter & Spreadable Fats3.1.2 Cheese3.1.3 Cream3.1.4 Eggs3.1.5 Milk3.1.6 Puddings/desserts3.1.7 Yoghurt3.2 Consumer Profiles by Product Category3.2.1 Butter & Spreadable Fats3.2.2 Cheese3.2.3 Cream3.2.4 Eggs3.2.5 Milk3.2.6 Puddings/desserts3.2.7 Yoghurt4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Dairy Brand Choice and Private Label Shares4.2.1 Butter & Spreadable Fats4.2.2 Cheese4.2.3 Cream4.2.4 Eggs4.2.5 Milk4.2.6 Puddings/desserts4.2.7 Yoghurt5 The Share of Consumers influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Dairy5.1.2 Butter & Spreadable Fats5.1.3 Cheese5.1.4 Cream5.1.5 Milk5.1.6 Puddings/desserts5.1.7 Yoghurt6 Consumption Impact: Market Valuation6.1 Dairy Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Dairy Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Dairy Volume Impact of Consumer Behavior Trends6.3.1 Share Growth by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption Per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Dairy7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume - Butter & Spreadable Fats7.2.2 Retail Share by Volume - Cheese7.2.3 Retail Share by Volume - Cream7.2.4 Retail Share by Volume - Milk7.2.5 Retail Share by Volume - Puddings/desserts7.2.6 Retail Share by Volume - Yoghurt7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 A-Best Supermarket Co., Ltd Switching analysis7.3.3 Carrefour China Switching analysis7.3.4 Dashang Group Switching analysis7.3.5 Metro Cash & Carry Switching analysis7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis7.3.7 Tesco China Switching analysis7.3.8 Trust Mart Switching analysis7.3.9 Wal-Mart Super center, China Switching analysis7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis7.3.11 Wumart Stores. Group Switching analysis7.3.12 Other Switching analysis7.4 Profiles of End-Consumers of Dairy, by Retailer Used7.4.1 A-Best Supermarket Co., Ltd7.4.2 Carrefour China7.4.3 Dashang Group7.4.4 Metro Cash & Carry7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.7.4.6 Tesco China7.4.7 Trust Mart7.4.8 Wal-Mart Super center, China7.4.9 Wuhan Zhongbai Group Co., Ltd.7.4.10 Wumart Stores. Group7.4.11 Other8 Appendix8.1 About Canadean8.2 Disclaimer

Table 1: Volume Units for the Dairy MarketTable 2: Foreign Exchange Rate - CNY Vs. US$, 2011Table 3: Population ProfilesTable 4: China Dairy Value Share (%), by Age Groups, 2011Table 5: China Dairy Value Share (%), by Gender, 2011Table 6: China Dairy Value Share (%), by Urban and Rural Dwellers, 2011Table 7: China Dairy Value Share (%) by Education Level Achieved Groups, 2011Table 8: China Dairy Value Share (%) by Wealth Groups, 2011Table 9: China Dairy Value Share (%) by Busy Lives Groups, 2011Table 10: China Butter & Spreadable Fats Consumer Group Share (% market value), 2011Table 11: China Cheese Consumer Group Share (% market value), 2011Table 12: China Cream Consumer Group Share (% market value), 2011Table 13: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 14: China Milk Consumer Group Share (% market value), 2011Table 15: China Puddings/desserts Consumer Group Share (% market value), 2011Table 16: China Yoghurt Consumer Group Share (% market value), 2011Table 17: China Total Butter & Spreadable Fats Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: China Total Cheese Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: China Total Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: China Total Milk Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 21: China Total Puddings/desserts Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 22: China Total Yoghurt Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 23: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 24: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 25: China Cheese Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 26: China Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 27: China Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 28: China Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 29: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 30: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 31: China Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 32: China Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 33: China Puddings/desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 34: China Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 35: China Yoghurt Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 36: China Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 37: China Butter & Spreadable Fats Consumer Profiles (% consumers by sub-group), 2011Table 38: China Cheese Consumer Profiles (% consumers by sub-group), 2011Table 39: China Cream Consumer Profiles (% consumers by sub-group), 2011Table 40: China Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 41: China Milk Consumer Profiles (% consumers by sub-group), 2011Table 42: China Puddings/desserts Consumer Profiles (% consumers by sub-group), 2011Table 43: China Yoghurt Consumer Profiles (% consumers by sub-group), 2011Table 44: China Dairy Private Label Penetration (% Vol), by Category, 2011Table 45: China Butter & Spreadable Fats Brand Share by Volume (% Vol), 2011Table 46: China Cheese Brand Share by Volume (% Vol), 2011Table 47: China Cream Brand Share by Volume (% Vol), 2011Table 48: China Eggs Brand Share by Volume (% Vol), 2011Table 49: China Milk Brand Share by Volume (% Vol), 2011Table 50: China Puddings/desserts Brand Share by Volume (% Vol), 2011Table 51: China Yoghurt Brand Share by Volume (% Vol), 2011Table 52: China, Overall Dairy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 53: China, Butter & Spreadable Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 54: China, Cheese: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 55: China, Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 56: China, Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 57: China, Puddings/desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 58: China, Yoghurt: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 59: China Dairy Market Value (Yuan Renminbi million), by Category, 2011Table 60: China Dairy Market Value (US$ million), by Category, 2011Table 61: China Dairy Market Volume (Kg m), by Category, 2011Table 62: China Dairy Market Share (US$ million), by Category, 2011Table 63: China Dairy Expenditure Per Capita (Yuan Renminbi), by Category, 2011Table 64: China Dairy Expenditure Per Capita (US$), by Category, 2011Table 65: China Dairy Expenditure Per Household (Yuan Renminbi), by CategoryTable 66: China Dairy Expenditure Per Household (US$), by CategoryTable 67: China Dairy Market Volume Share (Kg m), by Category, 2011Table 68: China Dairy Consumption Per Capita (Kilograms per head), by Category, 2011Table 69: China Dairy Consumption Per Household (Kilograms per household), by Category, 2011Table 70: China Dairy Retailer Share by Volume (Kg m), 2011Table 71: China Butter & Spreadable Fats Retailer Share by Volume (Kg m), 2011Table 72: China Cheese Retailer Share by Volume (Kg m), 2011Table 73: China Cream Retailer Share by Volume (Kg m), 2011Table 74: China Milk Retailer Share by Volume (Kg m), 2011Table 75: China Puddings/desserts Retailer Share by Volume (Kg m), 2011Table 76: China Yoghurt Retailer Share by Volume (Kg m), 2011Table 77: China: Switchers to A-Best Supermarket Co., Ltd for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 78: China: Switchers From A-Best Supermarket Co., Ltd for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 79: China: Switchers to Carrefour China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 80: China: Switchers From Carrefour China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 81: China: Switchers to Dashang Group for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 82: China: Switchers From Dashang Group for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 83: China: Switchers to Metro Cash & Carry for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 84: China: Switchers From Metro Cash & Carry for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 85: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 86: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 87: China: Switchers to Tesco China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 88: China: Switchers From Tesco China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 89: China: Switchers to Trust Mart for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 90: China: Switchers From Trust Mart for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 91: China: Switchers to Wal-Mart Super center, China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 92: China: Switchers From Wal-Mart Super center, China for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 93: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 94: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 95: China: Switchers to Wumart Stores. Group for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 96: China: Switchers From Wumart Stores. Group for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 97: China: Switchers to Other for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 98: China: Switchers From Other for Their Dairy Purchases in the Last Six Months (Thousands), 2011Table 99: China: Profile of Dairy Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011Table 100: China: Profile of Dairy Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011Table 101: China: Profile of Dairy Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011Table 102: China: Profile of Dairy Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011Table 103: China: Profile of Dairy Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011Table 104: China: Profile of Dairy Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011Table 105: China: Profile of Dairy Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011Table 106: China: Profile of Dairy Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011Table 107: China: Profile of Dairy Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011Table 108: China: Profile of Dairy Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011Table 109: China: Profile of Dairy Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: China Dairy Value Share (%), by Age Groups, 2011Figure 3: China Dairy Value Share (%), by Gender, 2011Figure 4: China Dairy Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: China Dairy Value Share (%) by Education Level Achieved Groups, 2011Figure 6: China Dairy Value Share (%) by Wealth Groups, 2011Figure 7: China Butter & Spreadable Fats Consumption Frequency Analysis ((% by Age Group, by Consumption Group), 2011Figure 8: China Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 9: China Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 10: China Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 11: China Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 12: China Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 13: China Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 14: China Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: China Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 16: China Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 17: China Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 18: China Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 19: China Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 20: China Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 21: China Dairy Private Label Penetration (% Vol), by Category, 2011Figure 22: China Dairy Market Share (US$ million), by Category, 2011Figure 23: China Dairy Expenditure Per Capita (US$), by Category, 2011Figure 24: China Dairy Expenditure Per Household (US$), by CategoryFigure 25: China Dairy Retailer Share by Volume (Kg m), 2011Figure 26: China Butter & Spreadable Fats Retailer Share by Volume (Kg m), 2011Figure 27: China Cheese Retailer Share by Volume (Kg m), 2011Figure 28: China Cream Retailer Share by Volume (Kg m), 2011Figure 29: China Milk Retailer Share by Volume (Kg m), 2011Figure 30: China Puddings/desserts Retailer Share by Volume (Kg m), 2011Figure 31: China Yoghurt Retailer Share by Volume (Kg m), 2011Figure 32: China: People Who Have Switched Retailer for Their Dairy Purchases in the Last Six Months (Thousands), 2011

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